Cat N’ Mouse Brewery
Branding
Self-Initiated
Cat N' Mouse Brewery is a conceptual IPA brand designed to appeal to a diverse audience, with a particular focus on women—a minority group within the IPA market. The brand draws inspiration from influential women in history, such as Frida Kahlo and Mary Shelley, using their legacies to inspire unique flavors and vibrant, creative packaging.
While the brand’s marketing specifically aims to be more inclusive of women, it is not exclusive to them. It embraces a bold, colorful aesthetic that aligns with the dynamic and expressive nature of the IPA community, offering a refreshing and inclusive approach to craft beer.
While the brand’s marketing specifically aims to be more inclusive of women, it is not exclusive to them. It embraces a bold, colorful aesthetic that aligns with the dynamic and expressive nature of the IPA community, offering a refreshing and inclusive approach to craft beer.